Canadian Paralympic Ad. Pretty Cool.

Canadian (CDN) Paralympics puts together an ad that plays out like a suspense filled, action movie with a dreary musical tone as if the athletes themselves are fighting against the world apocalypse. It's brilliant! 

It seems the entire world knows the 2014 Winter Olympics start this Friday, Feb. 7. But few people know the Paralympic Winter Games come to Sochi the following month, running from March 7 to 16.

The ad embedded atop this post should help change that-Read the article on

With the Sochi Paralympic Winter Games on the horizon, Canadian sports fans are being treated to a provocative new Paralympic marketing campaign that compels viewers to look past the disabilities of Paralympic athletes -- and instead fathom their complete, elite, world-class abilities. - CDN Paralympics YouTube Channel